New typography assignment is hot off the press and I’ve got some thinking to do. I need to stylise this quote:
You can do a good ad without good
typography, but you can’t do a great ad
without good typography.
And I can do it with only 1 typeface, but unlimited point sizes and unlimited colours.
Turns out Herb Lubalin is quite the giant in graphic design. His typography is iconic.
There’s a fabulous article with a Lubalin biographer over at Print.
Also, this vimeo, talks a little about Lubalin and how his work can be used as inspiration for modern designers.
I found a little inspiration in the vimeo with a poster by Lubalin. All one typeface, 2 colours, 2 sizes. And some really fun work with the interaction of the letters.
So that’s what I’ve found so far that’s got my mind wandering… perhaps the quote can be split between colours? There are a lot of words, so it makes sense to manipulate the text to look like an attractive block. Off to do some sketching…
Currently listening to: The Stuyvesants (I am so late to this party!)